Cruelty-Free Makeup Brands

Cruelty-Free Makeup Brands

Cruelty-Free Makeup Brands | Why Choose Cruelty-Free Cosmetics?

We often hear this word, but it is not always clear (or correct) its use. Let’s find out what it means and why you should use cruelty-free Makeup brands. 

If you care about animal welfare, maybe you’ve gone vegan, stopped wearing leather, or even just tried to be flexitarian. But there’s one sneaky place that animal-derived ingredients may be hiding: Your beauty products. 

Here’s what you need to know about vegan and cruelty-free products: 

– Vegan makeup describes makeup that hasn’t been formulated with any animal products or byproducts. 

– Cruelty-free means that the product itself hasn’t been tested on animals, and that any raw materials used in making it weren’t tested on animals, either. 

Right, cruelty-free makeup brands are safer for animals, but there’s more to know. Cruelty-Free Is better for you. Cruelty-free makeup products are often gentler and safer, not only because of a lack of animal by-products but also because they don’t include toxic chemicals. Our skin absorbs everything we feed it, so using items full of parabens, artificial fragrances, and harmful chemicals isn’t a healthy habit. Save the animals, and save your skin. 

Cruelty-Free Makeup Brands

How Do I Find Cruelty-Free Makeup Brands?

The vegan trend is impacting more than just food, with a growing demand for natural beauty products and brands are catching on. While not too long ago, you would have been lucky to find any ethical beauty products, now there are plenty of sustainable and cruelty-free companies to choose from. 

Unfortunately, companies do not currently need to disclose whether or not they test on animals. That means companies who practice earth loving ethics need to prove they are cruelty-free by applying special certifications. 

Here are a few certifications to look for on labels of cruelty-free makeup cosmetics. 

Leaping Bunny – Is the only internationally recognized certification for cruelty-free brands. It requires independent audits to verify that the cruelty-free claims are true. You can be sure that makeup and household products with this logo are keeping animals safe from harm. 

 Beauty Without Bunnies – This is PETA’s cruelty-free certification. Companies and brands sporting this logo are simply asked to make a written pledge that they do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future. 

Choose Cruelty-free (CCF) – As an independent, non-profit organization based in Australia, the bearers of this logo are required to sign a legally binding document stating that none of the brand’s products or ingredients are tested on animals. 

Certified Vegan Logo – is a registered trademark, for products that do not contain animal products or byproducts and that have not been tested on animals. 

Here's our pick of 5 Cruelty-free cosmetics brands

The body shop

The OG of cruelty-free beauty. The Body Shop has always had the highest standards when it comes to respecting animals, having never, ever tested on animals – and fiercely campaigning against the practice since day one.

cruelty free

Shea Moisture

Known for their range of fully inclusive hair products using certified organic Shea Butter, Shea Moisture is also completely cruelty-free, Fairtrade and sustainably produced.

Cruelty-free makeup brands


CoverGirl became Leaping Bunny Certified last November, which means you can pick up tons of cultclassic CG mascaras (and a whole lot more) with zero guilt of animal testing.

cruelty free


There’s no disputing that Lush is a friend to the planet and every single one of the planet’s inhabitants. They’ve got a full range of vegan and cruelty-free makeup: mascara, liquid eyeliners, eyeshadows and lip sticks.

Cruelty-free makeup brands

E.L.F. Cosmetics 

Among the budget – friendly makeup brands out there, E.L.F. Cosmetics only makes the deal sweeter by never testing on animals.  Their products are made without animal byproducts. Plus, they’ve partnered with PETA in the Caring Consumer Project and support the Humane Society of the United States.

Cruelty-free makeup brands

Make the difference - True beauty is cruelty-free

When people know better, they tend to do better. Taking the step to choose cruelty-free products, you are also taking one giant leap towards creating a change you want to see: a world that says no to animal testing. We celebrate brands that do not test on animals. 

Main Menu